“People base their buying decisions more on symbolic cues than features, benefits, and price. Make sure your symbols are compelling.”
- Marty Neumeier, The Brand Gap
Your brand is the very first thing that people see and it is the most important asset your business has. Your brand will not only help you attract your dream clients, but it will tell the world who you are and what your values are.
Consultation & Discovery
Let's chat! We'll start with a Discovery Call where we'll discuss your business and your project and go over any questions you might have.
Next, I'll send over an Onboarding Questionnaire where we'll deep dive into your services, target audience, and the important details of your branding.
Finally, I will conduct Research into your industry and target markets and provide you with takeaways on how we can make your branding stand out from the pack and attract your dream clientele.
Mood Boards & Design Direction
Using the information gathered in the Consultation & Discovery Phase, I will come up with several design directions and provide you with Mood Boards and Sample Color Palettes so we can narrow down a style that feels right.
This step will help you get a feel for the personality of your brand and the images, colors, and designs that will take your project beyond a simple logo and turn it into a compelling and cohesive experience.
Logo Design & Refinement
Now, here's the fun part! I will come up with several logo designs for you to choose from as well as variations so that you can see how your logo will look against different background colors and marketing uses, such as on your website, business cards, social media pages, and other marketing materials.
Once a logo design direction is chosen, we will go through up to three rounds of revisions to make sure that your logo is just right (additional revisions are available at an additional cost).
Style Guide & Logo Files
Once the logo design has been finalized, I will put together a Brand Style Guide with everything you need to know about your logo including fonts, colors, patterns, images, and usage directions.
You'll also receive a Google Drive link with full access to all of your logo files and a document going over the variations and logo types so you know exactly what you're getting and how to use them.